Stop pricing.
Start running revenue.
Beyond doesn't have a product problem. It has a category, distribution, and conversion problem. This is a 90-day plan to make Beyond the default Revenue Operating System for short-term rental operators across the Americas.
"Do you actually control your revenue performance?"
Today's perception
"A pricing tool." Optimization, algorithms, listings.
Battlefield: features and price.
The reframe
Revenue Operating System
Portfolio-level control, visibility, and performance for STR operators.
PriceLabs = tool. Wheelhouse = tool. Hostaway = system. Beyond = Revenue OS.
Fix funnel leakage. Shift from demos to revenue conversations.
Diagnose the funnel before changing the script. Then rewire the motion around buying intent — not demo bookings.
0–30 · Diagnose
- BDR → meeting conversion
- Meeting → opportunity
- Opportunity → close
- No-show rate
- Sales cycle by segment
- Win/loss analysis
- ICP fit vs pipeline volume
Are we booking meetings — or creating buying intent?
30–60 · Rewire
BDR shift — from "Want a demo?" to:
"Are you confident you're capturing peak demand and protecting ADR?"
Retire the vanity metric — number of demos booked. Measure BDRs on qualified revenue conversations with ICP-aligned operators: portfolio size, market fit, and a named revenue problem worth solving.
AE leads with:
- Revenue leakage
- Portfolio performance
- Owner retention
- Channel mix
60–90 · Scale
- Segment-specific talk tracks
- ROI calculator
- Revenue Leak Audit (core asset)
- Call review cadence
- Objection handling library
The Revenue Leak Audit
One asset that powers the entire motion: BDR opens, AE discovery, exec proposals, QBRs, and renewals. Built to end every conversation with a single sentence.
"You're leaving $X on the table — here's how we capture it in 30 days."
Diagnose
Connect the operator's PMS + channel data. Look at the full portfolio, not 3 hero listings. Ground truth before opinion.
- PMS booking history
- Channel mix (Direct / Airbnb / Vrbo / Booking)
- Calendar + ADR by unit
- Owner statements
Illustrative figures. Real audit is built from the operator's own PMS + channel data during week one of engagement.
Where the audit shows up
Operator. Strategist. Closer.
This role doesn't need a theorist. It needs someone who has rebuilt category, motion, and pipeline — at the same time.
What I bring
- Proven CRO / GM experience scaling revenue
- Deep SaaS + hospitality + marketplace exposure
- Player-coach DNA — not theoretical
- Strong international execution (US + LATAM + APAC readiness)
- Reposition category · rebuild pipeline · close enterprise · build teams
- Increase / maintain NRR ≥ 92% and GRR past 85% — retention as a growth lever, not a CS metric
How I work
- Diagnose with data before changing the motion
- Lead from the front in customer and partner rooms
- Build assets the team can repeat — not heroics
- Operate bilingual / bicultural across NA + LATAM
- Bias to systems over campaigns
Turn Beyond into the default revenue layer for STR operators in the Americas.
- Redefine the category
- Dominate key segments
- Build partner-led distribution
- Convert with discipline